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How to write a
business plan?
Preparing a business plan is the most important part of starting a
business. So much rests on the business plan, from financing to
suppliers. A business plan shows that you are prepared, educated,
and dedicated to your business. A good business plan will define
what your business is about, where you expect it to go in the future
and how you will get there.
The following outline the essentials of a good business plan:
1. Executive Summary
This explains about everything that is the rest of the business
plan. It should be written to completely cover every aspect of the
rest of the business plan. A good way to think about it is this may
be the only part of the whole plan that gets read, so it should sell
your business.
2. Table of Contents
Do not elaborate. Keep it short and to the point. You get to explain
later.
3. Company Description
This should cover the basics of your business. What industry and
what products/services your business provides. It should also cover
what makes your business stand out from the competition and how you
will be successful.
4. Market Analysis
This is where you prove that you have done your marketing research.
You should explain about the industry, including target markets.
Explain your competition and compare your business to them. Explain
your marketing strategies and plans.
5. Technology
Explain the technology you will use and how new developments may
affect your business.
6. Business Operations or Manufacturing
Explain how you will conduct business. What makes you
better than the competition as far as operations.
7. Management and Ownership
Here you will need to name all the key personnel. Explain their
skills, education and what they bring to the company.
8. Organization and Personnel
This is where you explain your personnel needs. State how many
employees are needed, how you will pay them and what you will pay
them. Also explain the personnel organizational structure.
9. Capital and Usage
This should be very detailed and explained. Starting with how much
is needed to start and then projection of needs.
10. Financial
Here is where you get to project future gains and losses.
You should list them quarterly until the business breaks even then
annual reports are fine.
12. Appendices
Any resumes, references, copies of studies done or anything else to
back up information in the business plan should be included here.
These 12 steps should help you put together a solid business plan.
Just keep in mind that you should stick to the facts and back
everything up with evidence.
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